Comparison:
Subdomains (e.g., blog.site.com) |
Subdirectories (e.g., site.com/blog) |
|---|---|
| Treated as separate sites by Google | SEO benefits flow to main domain |
| Ideal for distinct services (e.g., e-commerce) | Better for content organization |
Case Study: Moz moved from guides.moz.com to moz.com/learn to consolidate domain authority.
